The colour lasted ALL DAY!

I have to give a standing ovation for this product as I put it on in the morning, thought nothing much of it throughout the day, then went by a mirror when I got home and THE COLOUR WAS STILL THERE!!! I couldn't believe the colour lasted that long. Also as for being a gloss, I found it had none or if any a tiny hint of a fruit smell to it and it didn't make my lips feel itchy like some gloss and lipstick do (their lipstick also doesn't bother my lips). Beautiful colours to choose from-I always get compliments when wearing it.