I am in love with Essence Make Me Brow! I have it in the brown shade and it matches my eyebrows perfectly. I tend to have unruly brows and was looking for a affordable product to help me shape & fill them in. At the low price of $3.99 at Shopper's Drugmart, you can't go wrong!

Applying the product is really easy. The applicator brush is small so you can maneuver it well to fill in any gaps. I find that it provides a nice light coverage and definition so I look manicured, but natural at the same time. I think that it's a great product and will for sure be buying again when this tube runs out!

I love this stuff!! I've used more expensive brow gels and they didn't even compare. The price point is great. I found that this product stays on all day without me having to retouch.

I bought this product for the days I want a more natural looking brow rather than filling them in with pencil or powder. I bought both shades as there are only two and I am in between. They have a blonde one and a brown one, I wish they had an auburn one. I love how it fills my brows on enough and keeps them shaped all day! I have not tried the Benefit gimme brow but this is a dupe! Benefit isn't cruelty free so I would not pirchase their products anyway but Essence

This stuff is FANTASTIC! It is fast and easy to use and great for the mornings when I just don't have the time for "brow art." The colour and consistency is amazing for my light-medium haired gals. It paints on perfectly with a stroke of the brush. It helps me to fill in gaps where I over-tweezed. Pair it with the Essence Beauty Brow pencil to refine the look even more! The Essence Beauty "Make Me Brow Gel" is my go-to! Try it!

Hands down the best eyebrow gel that I have ever tried! I have tried Benefit Gimme Brow and hated it, it was clumpy and just downright horrid however, Essence Make Me Brow is everything that I wish for. It combs through my sparse eyebrows and gives the most natural but define eyebrows!