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FujiFilm Finepix F70EXR Reviews


FUJIFILM has introduced its award-winning EXR technology into the FinePix F70EXR, giving a significant improvement in image quality against other models. The F70EXR sports a neat compact design, at only 22.7mm thick. The chassis is crafted into a beautiful sculpted shell with a double -coated lacquer finish. A Fujinon 10x Zoom lens, developed in conjunction with the Super CCD EXR sensor, produces crisp high resolution results throughout the focal range, from 27mm wide-angle to 270mm telephoto.

Modeling the EXR sensor on the human eye, for the first time the user can 'flex' the behavior of the sensor according to the scene being photographed. When the light is strong and even, the camera can be switched to HR (High Resolution) mode to ensure every small detail is recorded. When ample light is present but strong contrast exists, the sensor can switch to DR (Dynamic Range) mode to get the optimal balance between highlight and shadows. Lastly, in low light the sensor will switch to SN (High Sensitivity and Low Noise) mode, to ensure clean noise-free pictures even in the darkest conditions.

EXR Modes
A fantastic addition to the FinePix F70EXR, EXR Auto takes the guesswork out of setting the camera by doing everything for you. EXR Auto is essentially a very sophisticated set of program modes. The camera can automatically detect 6 different types of scenes - Portrait, Landscape, Macro, Backlit Portrait, Night, and Night Portrait. The camera will recognize the scene and not only will optimise focus, color balance, exposure, flash and sensitivity, but will also automatically switch the sensor to HR, SN or DR mode depending on the lighting conditions of the scene. Users of the FinePix F70EXR will rely heavily on EXR Auto for their general photography, letting the camera 'do all the hard work' leaving the photographer free to concentrate on getting the best shot possible. And a camera like the FinePix F70EXR, tak

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    Recommended? You Betcha!
    November 30, 2009

    I am really impressed with this camera. We were sent a few to play around with over the last month, but this one I got to keep! Since my job requires me to have a camera with me at all times, I was thrilled for the opportunity to test drive this one.

    I don't like reading overly technical reviews so I'll keep mine simple. This camera is brilliant. The zoom is powerful (10X wide angle) so you can get clean shots from far away. It handles light (or lack thereof) very intelligently. As you can see from the shot of my living room, we have a very bright sunny view and with any other camera, I can't get the lake to show up. It always makes the living room bright and the outside dark. With this one, I can actually show what the view is like. Similarly, if you are in a low light setting, the camera compensates for that with or without the flash by boosting the ISO.

    Other benefits include face detection, automatic red eye reduction (that actually works!!) and the ability to put the camera into full manual mode. If you are a more experienced shutter bug you will enjoy being able to control all of the settings. I find that shooting at the EXR setting is the best.

    In this picture with Janine, we were in a dark room and the camera's flash didn't cause red eye for either of us. Since I have blue eyes I tend to look like a demon when there is flash involved. I appreciate not having to photoshop that out.

    Video quality is really decent. The sound is a little canny but the picture quality is impressive.

    Though the camera is small, it has some chunk. It's heavier than my Sony Cybershot, which I suspect is because of the large zoom lens.

    The only thing I'm still figuring out is how to get crisper shots. Sometimes shots can look a little fuzzy - especially without the flash. I'm still playing with it so I'm sure there is a way to do it. On full automatic it will decide if a flash is required or not and sometimes I disagree with it. I also think the flash could be a bit stronger.

    Overall, it's a great portable camera choice that I think would be equally appealing for the novice and photo junkie.

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    These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.