I have purchased this product from salons to the drug store. I have used it on and off for 15 + years. It normally ranges for around $20/tube which can last for a year. It has an ointment consistency which is think and stays on for most of the day (with socks and a lot of walking) and has made a noticeable difference in my cracked feet. It does have a medicated smell but since I normally wear it during the winter months, the smell is covered up with socks and shoes. I am not sure I would use this and throw my flip flops on in the summer. Would recommend!