This tea is pricey, I think I paid about $10-15 for it at a local shop, but I promise that you will not be disappointed by this tea. First, the quality of this tea is amazing. Second, It has a bold flavor and is naturally sweet (just the right amount, not sickeningly sweet), no need to add any of your own. Third, that smell... I love the smell of spices, especially cinnamon! Finally a tea that tastes as good as it smells! Give it a try!