I got this Hello Kitty toaster for christmas a year or 2 ago. I was very excited to get it because its SO cute! It cost around $75 though, which is crazy. It works the way it says it will, by toasting a hello kitty face into your toast, but only shows up on white bread. Since it is toasting an image onto the bread, it gets hotter where the image is toasting and doesn't fully, evenly toast your bread. Its cute for a novelty though, but expensive.