Smells nice but no results

The product smells nice, hair is nice and soft but I couldn't see any results. My hair wasn't any lighter or didn't have purple tone. Not sure if I would buy the product in the future.

Does what it says

Definitely seen an improvement in the brassy tones in my hair from highlights. It smells amazing too which is a bonus! Definitely would use this product again as it does what it says.

Purple toning mask

This purple toning mask is absolutely brilliant, best one ive tried, makes hair look and feel better, would definitely purchase and recommend to others.

John Frieda purple hair mask

I love this purple hair Toning mask! I’ve used shampoos,conditioners,masks that tone and sometimes I am left with blue streaks on my money pieces . I get highlights in my hair so my blondes are different tones but I must say it does freshen up my colour all together and looks like I’ve just had a toner done at a salon. Would recommend for people who bleach their hair and are looking for that Icey tone. Also love how it softens the hair instead of stripping the moisture out like a purple shampoo. Photo has no filter on for realistic results Thankyou for letting me test this product :)

Salon quality & shine

This product made my hair seem like it had been freshly done at a hairdressers! It smells lovely, it is easy to apply and makes hair softer and lighter after just 1 minute (and 3 minutes is even more amazing!) - I will be buying more to keep my blonde looking healthy and shiny.

Brassyness gone

This left my hair feeling amazing and also took away all brassy to es - will be my new go to for toning. The smell also it leaves is lovely - some products can leave a strange smell - almost plastic - this doesnt - also doesnt stain on hands which is a bonus

Amazing Product

Highly recommended, this mask got rid of any brassy, yellowtail tones in my hair and left my hair looking more of a natural bright blonde. It also didn’t dry my hair out like some purple toning products do. Highly recommended I can’t get enough of it! :)

Favourite hair mask

I have all over bleached blonde hair so a hair mask and purple shampoo/conditioners are a must! Decided to use this mask every 2nd day for a week to give it a really good test. First it smells amazing and a little goes a long way! What I love most about this mask is that it makes my hair super soft and definitely gives my hair a lovely brightening look. And unlike some toning products it doesn’t leave any purple patches if left on too long. Also works well with my oily roots! Most masks turn my scalp into a greasy mess but this doesn’t.

Not the best

I love anything that can make my blonde hair brighter and remove those brassy tones! However, this product didn't really do it for me. I have used much stronger purple shampoos that have given better results. This product showed no difference to how my hair originally was and was quite disappointing. I left it on for around 5 minutes in the end to see if there would be a change and still nothing. Can't say that I would use the product again. The only good thing was that the pot contained a lot of product so you would get good usage out of it, this is why there are a couple of stars given.

Hair felt soft

I used this for the first time last night and my hair felt less dry as some purple shampoos can make the hair very dry I used this along side my purple shampoo and it really did make my hair feel like it was hydrated and it felt softer and brighter I was happy that it wasn’t a deep purple colour has it grabs on certain parts of my hair but this one didn’t it was the perfect shade of purple it’s good for people who bleach their hair