Love this!!!

A hair stylist I was going to got me hooked on using this color shampoo, I love the smell of it, I love how it also makes my hair soft, and it does really work, Definitely recommend

I adore this shampoo.

So this shampoo is the best one that I had ever purchased! I originally purchased the Joico Color Endure shampoo and conditioner for my vibrant purple hair which made it look SO much more fresher with every wash and it is sulfate-free which! I'm now back to being blonde and I enjoy washing my hair because it always looks so much brighter when using both the shampoo and conditioner together. I also love the smell and the red bottles that they come in. Joico really impresses me. Xo

I only use this product on my hair

Since deciding to stop dying my hair, I noticed my hair looked "yellow". I was advised to use this product and absolutely love how it leaves my hair feeling clean, shiny and soft. Letting your hair grow naturally was a difficult decision for me. I am so glad I patiently let it grow. Joico has made a huge difference in how it looked more healthy.

If you have just dyed your hair this is the product for you! I got mine the day I had dyed my hair along with a shampoo, since I bought I do not regret it! It kept the fresh dye look for longer than other shampoos ive used in the past! I used it in the dry Saskatchewan winter and it dry my hair out more and didnt give me static either! Definietly worth your money!

This product works wonderfully on my silver/white hair. I use it only once every two weeks to give it a perk and remove any yellow tines there might be. I have very dry hair and also find it doesn't dry it out. This shampoo is a very deep purple and have questioned if it could stain clothing. I have not tried the conditioner, but I highly recommend the shampoo.

I use this product often. I have blonde hair and its great for getting rid of the brassiness and tones. Its a nice sulfate free shampoo thats good on the ecosystem.
Its purple and works great. but don't use it every day its not meant for that

OMG! I can't live without this product. It brightens my salt and pepper grey hair so much! The white hair shines and POPS with this shampoo. It leaves my hair clean and silky. LOVE LOVE LOVE

Best frigging product EVER!!!!! Anyone who has coloured hair or highlights needs this product in their lives.
Maintains highlights to stay nice and bright. And keeps all signs of brassy other of the highlighted hair. When in sale you can get the litre size for a decent price

Yes! This stuff rocks. It really keeps my color in longer and makes my hair not so yellow toned. I buy it at T.J Maxx in the United States for about 18 dollars U.S and it is the big bottle. Even with the exchange it still works out to a great deal. The conditioner is really great too. This is an amazing strength building shampoo as well.

After spending time going back and forth between this one of the anti brassy shampoo from rusk I finally picked this one, once or twice a week i will use this on my hair, as i recently just got it highlighted i wanted to maintain the highlights well, and i have to say this works amazingly to keep it nicely toned and not looking orange