I am IN LOVE with this product! I have massive bags under my eyes no matter how much sleep I get, how much water I drink, or how relaxed I am. I hate packing on regular concealer, foundation, powder, etc to try and get rid of them. I had been eying this on their website for a long time, wondering if it was just another concealer, and finally cracked and bought it. I must say, this is great! What separates it from other products is not just the high quality, cruelty free ingredients that Julep uses, but they also have the tiniest hint of shimmer. It's not so much that you notice it, but it's enough that the light catches it and brightens your face. I also use it on my eye lids as a primer. It comes in two shades, but I've only tried champagne because I have too much red in my face to use the pink. All in all, I am extremely pleased with this product and a little bit goes a long way.