Not a good coffee

I bought this coffee a few months ago and I hate it. It seemed like a decent enough price for a bag of coffee beans. I made it as instructed by reviewers even adding additional beans to really get a nice dark full coffee. However that is far from what i recieved, there is minimal flavour I might as well be drinking hot water. I've given it multiple tries even adding additional time and subtracting time and adding a little less beans and adjusting the amount of beans with the differing times. I let it steep for a good chunk of time too much longer than I've had to with other beans but no matter what this coffee has only led me to be increasingly more disappointed. The packaging says it's "sweet, smoky, audacious" but in actuality it's more like "watery,disappointing, trash." For what you get it's over priced. I am a lover of strong coffee and this is not that. If you're looking for a better bean that'll give you a nice strong cup feel free to buy literally any other brand of coffee that they sell at your closest grocery store. McDonalds and Tim Hortons both sell better beans than this. The company "Kicking Horse" should be ashamed, to even have the audacity to call this coffee, it disgusts me. I take my cup black to anyone wondering so that there is no dilution and on its own again it's like drinking hot water. I do not recommend this brand. I've had instant coffee better than this.