I had been searching high and low for an eyeshadow primer that was way less expensive than the Urban Decay that I had been hearing about when I ran across this one in walmart one day. I don't know how I have lived without eyeshadow primer all this time honestly. It really does the job of keeping shadow in place on the eyes instead of on my cheeks (lol). It also does an awesome job of really making eyeshadow colors pop a little more. It's a great buy at a great price.