L'Oreal Paris introduces Endless Platinum, the newest version of Endless lipcolour that bathes lips in a wash of long-lasting, multi-faceted crystalline shimmer.Platinum Shine Technology, the latest L'Oreal patent, with its special multi-faceted reflective particles, leaves a platinum shine finish, that is long lasting and does not torture your lips.Presented in a chic platinum-toned case, Endless Platinum is truly the little luxury that we'll all count on to make our lips scintillate with brilliance and captivate with the dazzle of their radiant luminosity.Endless Platinum is available in 10 elegant shades, ranging from pretty pinks to luscious orangey hues and burnished bronzes and brown.