It's a nice cream consistency wise. smells nice too. my little one had a bad rash and I tried this cream and was very dissapointed. the rash didn't even budge a little. it stayed red and uncomfortable.

If giving the choice, I'm not sure I would buy this again. At least not in this format (the squeeze tube as shown in the picture). I find it very difficult to squeeze to get product out. I love the Live Clean line and how it's mostly natural. My son had a small rash starting to develop around his anus while he was sick for a couple of days, but I didn't feel like consistent use of the Live Clean diaper ointment was providing fast enough relief so I ended up switching to Desitin. Because of that, I can't say for sure if this product works.

The consistency is nice when it does go on, though it doesn't seem to stick around like the Desitin does. Other than the fact that I like how natural this product is, I can't really say anything else positive about this ointment.

I am a fan of live clean, but was disappointed with the ointment. It worsened my baby's rash instead of clearing it.