I never really had eyebrow shaping or filling as part of my makeup routine until one day I saw this product in store and spontaneously wanted to try it out. I’ve heard of powders to fill your brows or even pencils, but I tried it once and it was a terrible look with the lines being too defined and the colour too harsh. This brow gel is a really great product to shape and deepen the colour of your brows. I absolutely love this product because it gives your brows a natural look and not like they were penciled in or drawn on with a sharpie. It thickens and shapes your brows in a natural way and that's why I'm so fond of this product.