So I recently went on a trip to Florida with a girlfriend and she brought this bag along in electric blue ( I could only find a pic of the red and the black ones). No matter where we went people were commenting on how much they loved it and were asking where they could get it. The lady on the flight, the woman at Victoria's Secret, the lady at Starbucks...everyone wanted to know where to get this bag... They were only seeing the outside of it and loved it. The compartments inside this bag is what makes it so useful. It is big enough to hold all you need in it as well...she used it as a pseudo beach bag and it held all she needed for a day at the beach with a change of clothes for wandering the city afterward. I am sure it makes a useful gym bag as well. If they have any black ones left I know what I will be asking for as a present for my birthday! :o)