This is incredible lipstick. I got it in a gorgeous deep plum hue, and it's absolutely beautiful on. It lasts for hours, and can be built up to achieve the desired drama from a sheer layer, to a strong pop of colour. Really great lipstick, nice and creamy, goes on really smooth, isn't drying and doesn't smudge at all! Little bit of sheen to it, and incredible colour options. It's a tad on the expensive side (for this university student anyway!), but totally worth it!