This is my favourite mascara of all time. Tons of length and volume with only a few coats and I am very picky about my mascara! I am noticing it is harder and harder to find in stores, anyone know of where to find in Toronto? Most shoppers drug marts no longer sell this product.

This mascara is a good lengthening and defining mascara.

This is a great everyday mascara I didn't find it gave a lot of volume but it really did define and even lengthen my lashes. It holds my curl quite well and didn't smudge that much on my lower lash line. I did like how this mascara was much more pliable so your eyes don't feel crunchy.
A major plus is that this mascara is very easy to layer, I found it didn't clump at all and didn't feel heavy.

I really like this mascara and would repurchase it but there are many other mascaras to try first!

Love this mascara! It does exactly what the name says: makes my lashes full & soft (and lengthens well too!). It's very buildable, from natural with one coat to dramatic with 3 or 4 coats. The waterproof version also holds a curl beautifully (the non-waterproof one is a different story for me..). I've been using this consistently for 3 years now, ever since I discovered it online, took a chance and purchased it (still haven't been able to find it in any stores, unfortunately). Hope they NEVER discontinue this one!

Best mascara I have ever used. I am so disappointed because I recently found out that the manufacturer has discontinued this formula. I have been able to find it in some grocery stores in the U.S but not in our drugs stores in Canada.

I love how the mascara is not clumpy at all. You do not even feel or look like you are wearing it... just beauti-FULL lashes!

This is my go-to mascara that I have used for years and continue to recommend to others. What I love about this mascara is its ability to make my eyelashes pop without the clumpy look that you can get with other mascaras. I have had numerous people ask me what mascara I use because my lashes always look awesome! My only complaint is that after a long day, this mascara can sometimes become a little flaky.

Really good for cheap-ish mascara. Spreads lashes out and makes them look fluffy.

Hands down, favourite mascara of all time, HG product. I think it has been discontinued, and I live in Canada... can't seem to have found it recently after having asked in both Rexall and Shoppers Drug Mart. I purchased 2 other Maybelline ones instead that I need to try out. Anyways, this mascara does a great job of building both length and volume, while looking really natural and not giving the "crunch" that most mascaras give. That way, it looks like they really are my lashes, and doesn't look like I've put any makeup on! I can't describe how awesome this mascara is...if you can find it wherever you live, DEFINITELY go out and buy this. It isn't very expensive, maybe around 6 dollars and has worked better than any mascara I've ever tried, and believe me, I have tried a lot! It's pretty easy to take off too and lasts all day, no raccoon eyes at all.

I love love love this mascara. It's the one I always reach for when I'm going for the naturally beautiful look and it never lets me down. It thickens lengthens and curls, all with that natural effortless look. It removes cleanly, which is a must for me. I'm heading out to get the non-waterproof version today!!!!

I LOVE LOVE LOVE this mascara. (I also love buying it at the drug store when there is a two-for-one deal.) This mascara is never clumpy and lasts until I take it off. It looks very natural and requires very little brushing. It can be a bit stubborn to take off, but as a contact-wearer, I like that.

I can work-out in this product or even cry in it (sad face) and never have it smudge on my face. I love knowing I can save money on a great product and get department store quality. I have tried more expensive brands, but I always come back to my full n'soft.

Oh, I forgot to mention that it NEVER feels like you are wearing mascara. When I first applied it I kept touching my eyelashes because it felt like nothing was there. I have never found another product that offers this texture while still being long-wear.

This is the only mascara i ever use now! i tried it once on a whim and I LOVE IT! i has great coverage and makes my lashes look so lush, not long and skinny things like other mascaras.