I love this mascara. It really is soft like the name implies. Normally I just hate how mascaras make your lashes completely untouchable and immovable like statuesque peaks on your eyes. With this mascara I'm not worried about close encounters like another playing with your lashes etc because it's smooth and not flakey. The Black is just right too. One of my favs.

I absolutely adore this mascara. I try out a lot of mascaras and I always go back to this. It is good at separating my lashes and giving it a fan look, no clumps. I love the volume it gives me but it's also a natural look. This is my go to mascara. I think it's underrated.

I have gone through so many tubes of mascara, and tried a different brand every time...not anymore! this mascara gives me full, dark lashes without the gross clumps and spidery look. it doesn't flake at all, and I can layer it throughout the day if i'm going out later. I have been through three tubes of it and I still absolutely love it! it rinses off really easily, but once you get it wet it does leave big smudges under your eyes, so be ready with the makeup remover. however, this mascara is definitely worth it

I love this stuff even more than my covergirl lashblast! It is more inexpensive, and it also holds my curl very well and lasts all day. It doesnt make my lashes crunchy unlike the lashblast, and gives me length and volume very naturally. It doesnt look like I have used mascara, but that I have naturally amazing eyelashes!

I ALWAYS get compliments on my eyelashes when I wear this mascara and everyone is so surprised when I tell them it's not an expensive department store mascara! It separates eyelashes perfectly and never clumps and lifts my eyelashes to the sky!

I LOVE THIS PRODUCT!
It is the only mascara I use. I keep trying other brands/versions etc but I always come back to this. The colour is natural looking, it gives length, volume and the softness is perfection. I hate mascaras that clump and feel hard on your lashes, but this gives a wonderful natural look and feel.
Sometimes I like to use a different mascara for fancy nights out, but for day to day this is my top pick!

This is my second favorite mascara I've ever used. It goes on without clumping and gives you what the name says, full and soft lashes. And it lasts all day and comes off fairly easily with soap and water.