There's a reason this mascara frequently comes out on top in blind testing in magazine articles. This is a classic. It's the perfect consistency for a mascara, not too runny and not too thick. The brush might be simple with no fancy shapes or weird vibrations, but there's a reason for that; it works, simply. It doesn't need bells and whistles because it's the perfect basic mascara for your base makeup kit. The price is amazing for this staple beauty product.

Get this in waterproof and use an old business card or credit card to prevent smudges on the eyelids during application. Comb through after and you're ready to go. You can do double for really bold lashes, but one is enough for an everyday look.

This is a great waterproof mascara! It is very effective. Stays on all day, weather you're swimming or crying!

This is my go to mascara! First, for a woman who wears contacts- you need to find something that specifically says, "OK for contact lens wearers" on it. If not, don't even touch it!! Second, this stuff lasts! I have a product that is 4 times the price of this and it crumbles off mid day. Last, seeing as mascara needs to be thrown out every 2-3 months for sanitary purposes, this is a great quality and amazing priced product! Buy it!

This stuff has stood the test of time! Probably the only mascara that does not clump on my puny lashes. I like the small brush, and the fact that it is, an actual brush, not one of those plastic brushes. Cheap as dirt,reliable. I like using blackest black and brown, and I like the clear when I want my lashes to look neat, but not done up.

This mascara is great. I use the waterproof on the days I know I will need it. It doesn't run nor smudge and make you look like you have a black eye.

This has been my go to drugstore mascara for years! It lasts all day without clumps or flakes and makes my eyelashes look fabulous but still natural. Plus, this is one of the most cost effective mascaras out there. Love it!

this is my go to mascara on a quick day, just a quick use of the curlers and this onto leaves me set

I have tried countless mascaras (higher end as well), but this one is my FAVOURITE. With easy application, it hardly smudges and adds great volume and length.

Love this mascara. I buy the blackest black one. Its stays on great in the water . doesn't have that aweful smell that some mascaras have and the price is great. I also bought for my 11 year old to wear and there is no irritation at all.

This is the only waterproof mascara I use.