I was skeptical in purchasing this mascara initially, as I read a lot of reviews about it being a very "wet" and "messy." I purchased it anyways, as I am a big fan of the original Maybelline Falsies mascara. Overall, I found it to be an average mascara. I purchase the waterproof formula, and pluses for me was that it did not cause any smudging and helped to define my lashes. However, I did not find that it did a great job with curling or lengthening my lashes as much as the original Falsies mascara. As others have said, it does have a wet formula and you do have to be a bit careful, but not that big of a deal. For me, I will stick to the original Falsies mascara.

This is an ok product. Although it applies nicely and without clumps the scarce length of the brush left me putting on more mascara then I had intended. It does dry and I do like that in a mascara but the applicating brush is something less desirable for my liking.

Definatly pumped-up the volume, in my eyelashes!! It made my eyes seems big, and brighter, and gave my eyelashes the appearance, of a full fan-effect, as we'll!! :) ;)

Absolutely terrible. Hands down the worst mascara I've ever used. Comes out a clumpy mess no matter how many times you brush it through with a eyelash brush or however you apply it. Would definitely not recommend to anyone. I have a friend who loves it, but her lashes always look super clumpy and overdone as well.

I was really excited to try this mascara after seeing the commercial. It's a little pricey at 10 dollars and I found that it wasn't a very good mascara. It didn't give me the full push up effect that it claims too. I wouldn't recommend this product, it really falls short.

I find this item to be well.... crap!! I DO NOT SEE ANY REAL DIFFERENCE! I have started putting just a little of my other mascara on and then using the push up drama to get a slightly noticeable effect. Using my other mascara which is red, accents the push up drama mascara so you can actually see a slight result from the push up drama mascara. It's a waste of money! I'll never use it ever again. I wouldn't recommend it to my worst enemy!

This product is amazing. It does exactly what it says. It adds a heap of drama to your eyes. It lasts a long time and looks wonderful I would recommend Thai product

This is a fantastic drug store mascara. I got mine at Shoppers Drug Mart on sale for around $8. It's a great dark black mascara that will give the false lashes effect even on people like me who have thin, short, straight lashes. I put on tons of coats and really wiggle the wand at the be of my lashes as I move the wand upwards and close to my eyelid to get that long and curled effect. It's easier if you look down at a mirror while applying so you don't get mascara on your skin. My lashes don't look clumpy, just full, curled and long. No flaking (I can't stand flaking and I have sensitive eyes due to seasonal allergies so no flaking is important to me. Even if this wasn't on sale I would have purchased it (I think it normally retails for around $13 where I live. If this is the effect it gives my lashes I can only imagine how much more effective it would be on someone with longer & thicker lashes! I definitely recommend and will purchase again. I am a mascara collector and usually have around 10 mascaras on the go at any given time. There are so many mascaras on the market that I don't re-purchase unless I really LOVE it. This one is re-purchase worthy for sure. I also didn't try curling my lashes before applying so I imagine the effect would be even better. It's a must have in your beauty bag!

I think this mascara is ok for the price. It didn't really push them up though. Just kind of clumped them together. I do like it on my lower lashes though. I might buy it again but would not be my first choice

So. Many. Clumps. I have the waterproof version of this product and although it does give my lashes more length, it also glues them all together into one big lash if I use more than a couple strokes when applying. However, I will say that the waterproof aspect of this product is one of the best I've tried. I've worn it when swimming, working out, and getting facials and this mascara doesn't budge at all.