This is the one product I can't do without, lol. I know instant coffee is supposedly not as good for you as the natural coffee, but I am never patient enough to wait for drip coffee. This brand is great: strong and almost no after-taste. I have to have it, to the point where I skip the glass jars and buy directly the 470g tins:) A bit pricey, but manageable if you buy it at Costco.