I bought this product because my inner bargain hunter found it at a steal (clearance $1, plus a B2G$2 off coupon, so I got 2 for free). Didn't expect much because I didn't really know what the product was when I bought it. I like that the formula is weightless. You honestly can't even feel this product when it's in your hair. I hate it when I can feel a product in my hair, so I usually don't wear anything in it at all. Gives my hair a nice lift of volume. Regular about $13 CAD at Shoppers.