I like trying new stuff. As soon as a new product come out (and on sale), I am all over it. Well, this particular experience went in the composter. Maybe it was that particular flavor, Cheddar and Peppercorn, but it was horrible. It was like eating a handful of peppercorns. It was so bad that I wrote to the company. The only plus side, it that the cracker was nice and crunchy. Could be a nice alternative to chips... if they tastes good!