i got this as a free gift in my order and it has been making my best friend crave cake constantly ever since. i put it on and he says hmm i smell cake, let's make some. lol. this is pretty, shiny and slightly shimmery without being overboard. it's not too sticky and it lasts for a while. even after the shine is gone, your lips feel super conditioned. this is absolutely worth the price ($12) and i will try other lip shines based on this one.