This stuff lasts! I put on a little bit in the morning and it stays on all day. The color is very dense and rich so you really have to use VERY little - awesome! The only down side is that they change color availabilities all the time so TWICE I have discovered the best blush ever and have been unable to repurchase the same shade - so sad. Fortunately they always seem to have a suitable replacement color.

This is the first cream blush that I have ever used. I love it. It doesn't take much at all and goes on very smooth. Great color pay off and stays on all day.