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4.4/5
454 reviews
Rimmel London Kind & Free Mascara Reviews
#11 in Mascara

Description

A clean mascara that works, no compromises. 100% vegan & kind to animals. Free from fragrance, mineral oils, and animal derived ingredients. A clean mascara that delivers conditioning volume & length for up to 36 hours. The formula is infused with organic certified shea butter and biotin.

    3.0/5
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    April 26, 2022

    Great for everyday wear

    Great product that is very easy to wash off and very gentle for around the eyes. If you are looking to have full lush lashes this may not be the best product for you. A great product if you just want a mascara that adds a little bit of fullness to your lashes.

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    3.0/5
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    April 26, 2022

    Good basic mascara but not a holy grail

    Firstly, the packaging the mascara came in was extremely cheap and opened up right away. The packaging for the mascara however, was decent and basic. Upon first glance, you know it is an affordable mascara. Secondly, it does not have that intoxicating mascara scent and this one was nice and neutral! This is an important point. Upon application, it went on smoothly, volumized my lashes but it did not provide anything more than any other mascara. After a few hours, it did flake off a bit and it is not waterproof. Although it is basic, I really liked the application and look of my lashes. The plus side is that it is CLEAN and smells CLEAN! Overall I would give this a 3 stars out of 5.

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    5.0/5
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    April 26, 2022

    Decent mascara if you want length

    I was impressed that this mascara didn't clump up on me. You don't find that very often. The call outs on this mascara is that it was supposed to be volumising and conditioning. I found that I got tremendous length and conditioning from it. It wasn't clumpy whatsoever.
    The first time I used it, I didn't curl my lashes. I still got some curl, but the other times following it, after curling them, I got a beautiful curl.
    I liked that I was putting a clean, 99% of ingredients of natural origins, and a vegan formula on my lashes as well, that made with organic shea butter.
    A beautiful mascara for a natural look.

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    4.0/5
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    April 26, 2022

    Clean natural look

    I found this mascara with one coat provided you with a clean natural look, if you wanted more volume or texture a second swipe was all that was needed. This mascara dries quickly. I would repurchase but found my eyes was irritated by the mascara

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    3.0/5
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    April 26, 2022

    Like, not love.

    I'm very picky when it comes go Mascara. This one just didn't cut it for me. It didn't give my lashes the boost it needs. I absolutely love the 'clean' factor of this mascara. Soo many mascaras on the market now are full of unnecessary chemicals. I would definitely recommend this product to someone looking for a cleaner alternative, 100%. But I don't see myself purchasing in the future. Thank you :)

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    4.0/5
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    April 26, 2022

    Pretty Good!

    I am very particular when it comes to my mascara. I love the ingredients of the mascara and how it is advertised, though I feel like it was not able to keep my lashes curled and lifted after a while. It might just be how all mascara is for me, but I compared it to others I own and this one was more average, but still nice!

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    5.0/5
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    April 26, 2022

    Love it!

    Love this affordable mascara!
    It provides volume and length, without any clumping.
    It lasts for the entire day, and I didn’t experience any smudging under the eyes.

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    4.0/5
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    April 26, 2022

    Une autre alternative

    J'ai eu la chance d'essayer ce produit gratuitement dans le cadre d'une campagne ChickAdvisor #gotitfree. Le mascara fait un bel effet sur les cils. Il ne fait pas trop de grumeaux. Je préfère toutefois les versions waterproof. Le mascara me laisse parfois des résidus autour des cils.

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    5.0/5
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    April 25, 2022

    Light and natural looking

    Kind & Free Clean Mascara with Organic Shea Butter: This mascara is going to be my everyday mascara from now on - it’s leaves a very natural look without being too much. It makes the eyelashes look longer and with some volume and I feels very light. I really like it 🌎❤️

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    4.0/5
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    April 25, 2022

    Soft and buildable

    This mascara is a really silky soft formula and is very subtle and flirty but also very buildable if you like a more dramatic lash! I absolutely love that it is vegan and the natural ingredients like shea butter leave my lashes soft and healthy feeling

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    These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.