It's affordable, long lasting, easy to apply, and waterproof. I found the first few applications to be clumpy because the formula is very wet and thick. Need to apply thin layer for multiple times to get the result.

Works great,stays on!
Stays on for the full 24 hours with easy removal. Also has a nice brush that's flexible and doesn't get goopy would buy this item in the future.

Good staying power. Great wand. True black

Pros: it does add volume to my sparse Asian lashes, I like the packaging, it is waterproof (I tear up easily and the mascara holds), it is relatively easy to remove with normal makeup remover, the formula is fairly wet when I first apply it but dries relatively quickly, gives my lashes a fairly natural look, does length lashes a little bit (might not be as dramatic as some people want it but it suits me fine) and the mascara wand is easy to use.

Cons: on occasion the mascara causes my lashes to clump together when I apply a generous amount, I doubt it added 14X more volume to my lashes (but it might just be because I want a more "natural" look).