I don't usually wear mascara but I like this one because i can wear it to work and then build it up a bit for drinks after work

goes on very smooth, doesnt clump. and looove how it leaves my eyelashes looking. plus its "blackest black" is actually very black black!! would recommend. :)

Love, love, love this one. In terms of price, I'll be honest; I actually bought it in London, UK where this was the cheapest of all the mascaras, but it's become my new favourite one!

I really like this mascara, it is a good basic natural mascara. I tend to use this more as a base, but it is a good everyday mascara as well. The staying power is pretty good with this, but it isn't waterproof.

To get this mascara for free, all I had to do was trade in my old mascara. Now I had just bought a new mascara from another company and was a little apprehensive of trading my brand new expensive mascara to get a brand that I didn't really know. WOWWWWWWWWWWWWW is all I can say about it. This mascara beats all the other on the market for non clumping, long lasting, lengthening and thickening your lashes. It's also waterproof to boot. I will never buy another brand of mascara ever again. Rimmel London is the only brand of mascara I can trust.

Cheap and effective! I have long lashes already, so lengthening really isn't my main concern...but this mascara goes on smoothly and stays on until the end of the day. I don't use makeup remover to take it off; instead, all I have to do is brush my wet fingertips on my lashes a few times then wash my face as normal with cleanser.

Definitely worth the money!