Great product for kids

Purchased this as a recommendation from dentist and kiddo loves it. Mint flavour is not too strong (no burning while brushing).
Fluoride included to heal and protect teeth. Easy to open cap for little fingers.

Best gentle-ist toothpaste out there

No sulfates!!

I can’t have sodium laurel sulfate or it’s similar compounds or I get canker sores, well this toothpaste does not have it and it’s amazing. Fresh, gentle on your gums. Great toothpaste overall.

Grear for kids

My kid has been using this for a while now. This toothpaste is great for kids as it doesn't have a strong/minty flavour. Been helping my son a lot in maintaining his teeth.

Great toothpaste!

I bought this toothpaste for myself because it does not contain SLS (sodium lauryl sulfate). It was so hard to find a toothpaste in Canada that did not contain that ingredient. I cannot use anything with SLS or I instantly get canker sores, so I have to be careful. I really like this toothpaste, it still has a nice light minty taste and cleans well. My mouth feels fresh after.