What it is:
An intuitive lip plumper.

What it does:
Smashbox O-PLUMP Smashbox High Definition Concealer UMP Intuitive Lip Plumper With Goji Berry-C Complex™ gives you a plump pink pout that's unique to your lips alone! The first intuitive lip plumper, this innovative silky formula goes on clear and then reacts with your personal skin chemistry to turn lips your own custom shade of pink, while instantly plumping your pout to perfection.

What else you need to know:
O-PLUMP is packed with an exclusive microcirculating Goji Berry-C Complex™ and Gingermint, along with ginkgo biloba, pomegranate seed antioxidants, revitalizing marine botanicals, and moisturizing avocado oil.