Soap & Glory Cheekmate is a multi-use product to stain lips or cheeks. This comes in a squeeze tube with a needle nose applicator. The thinner nozzle of the tube allows for just the right distribution of the product as it is highly concentrate so this applicator style allows you a dot or two to be released from the tube which is plenty to do your entire face. This is a bright red stain that will work on most skin tones but fairer, porcelain, or rose with pink undertones or redness on their face and cheek area might wish to avoid. Medium fair and up will find it creates a lovely, healthy flush on cheeks. It’s about the same tone as Benetint however a little brighter and bolder. On my cheeks I think it looks naturally pink and pretty. The formula is a gel-like consistency which blends a heck of a lot easier than Benetint. It’s very lightweight and moisturizing on skin. Please, try to be careful during application and not too heavy handed since the formula is SUPER pigmented. I find it wears nicer on my cheeks than my lips as it goes on a little too deep on lips giving me a clown-y look.