Before this product I was using a Clinique eye make up remover which was a tad pricey.
Once I ran out I decided to try this product from Target.

I am quite happy with this product. Within two swipes it gets rid of my eye makeup.
I did notice that if I was wearing waterproof liquid liner, it would be a bit stubborn to get off.

I feel that for the price, this was definitely worth it though, and I would repurchase.