The commercials are true on this one. The price is similar to other products, but the flavor lasts far longer than any other brand of gum I have tried. I have chewed a single piece for about 2 hours and it still had a great minty flavor. The biggest complaint I have is that the longer you chew this gum, the more tough it gets. I have tried most of the flavors and the mint-based flavors have the greatest longevity. The orange and fruit flavors only last for about half an hour, but they are still longer than other brands. I say: Yum to the gum!