Though i respect Tarte brand a lot, this product is a disappointment. The only plus - i got a sample for free. First of all color - it reminded me a baby kit "my little fairy", the color would suit girl age 12-14. Secondly - texture. It doesn't feel like a lip product for 30 dollars, doesn't last long (thanks god). Applies not evenly, what can be also because of not comfortable packaging. Absolutely childish form and color. I expected more from Tarte. To my opinion lip products is not their best.