To be honest, I didn't really know what to expect from a 'non dairy' beverage made out of vegetables....and then flavoured with vanilla. After trying it, I'm not sure how to characterize it or the taste...it definitely does not taste like milk or a dairy alternative, but it left a very odd sensation and residue on the palate from the peas, tapioca and the potato. I'm not sure who this would appeal to, to be quite honest. It states that it is lactose, dairy, soy, gluten, cholesterol, GMO free and is vegan and kosher...but I'm wondering, what's left? Certainly not flavour.