Wow - this is an amazing bead store! They have everything you could imagine including a huge collection of swarovski crystals, freshwater pearls and even a section of pre-made jewelry. Alex bought me a Swarovski crystal heart pendant that is gorgeous for $7. I can't really describe it but it is a stunning piece - not cheesy like most heart-shaped stuff. I also got a gorgeous black onyx strand that they made into a necklace for me with a silver clasp for another $8. The strand was $39, which is a very good price for the black onyx. I LOVE this store and will definitely go back next time I'm in New York.