We bought our very first Apple phone from the store and it wasn't anything extra ordinary. I mean the associate knew what they were talking about, but at the same time we knew what we came in wanting to buy. So it was a quick exchange of words and we just purchased it. Nothing bad or going above and beyond. The prices are expensive at Apple, but that isn't anything new or we did not know about.

I couldn't agree more with Artist. Alex and I both have Macs and other Mac products so we're here all the time. Though their products are cool, the service is horrendous. Hardly anyone knows anything there and the whole appointment making to ask a simple question is extremely annoying.

Once we came here to get an adaptor for a PowerPoint presentation. We showed them which laptop it was for and they told us which adaptor to buy. Turns out it was totally wrong. It didn't even fit. Worst of all, we bought it specifically for a presentation to a group of investors that day who must have thought we were morons. When we went back to the store we were helped by a different sales person who said most of his colleagues didn't have a clue what they were doing.

When I had to get the casing replaced on my Mac because I had one of the dirty ones, I had to make an appointment to drop my computer off. I was so annoyed. They make you book your appointments online which I had to do on their computers in store then go walk around the mall for 45 minutes before my appointment just so I could drop off the computer.

I just think they've really dropped the ball on customer service and as soon as other technology companies catch up to their coolness they'll get buried if they don't improve the service.