The service is terrible at the Ulta near me, and the selection is poor. However, they are the only store that carries Bare Escentuals within an hour of my house, so by default- it is a keeper!
If you check your newspaper ads on Sundays, Ulta always has coupons in there. You can also sign up for coupons once you get on their mailing list. Also, watch out for the salon prices, it seems to be a lot more expensive than your generic salon, at least here in Orlando. But it's a great place to find makeup!
I stumbled upon Ulta in Newport News, VA. Being a huge fan of Sephora, but not having one near me in Virginia Beach, finding this (relatively) close by was a gift from above. Although they don't carry my favorite Benefit brand, they do have Hard Candy, Urban Decay, Smashbox, Pop Beauty, Sugar, a huge selection of fragrances, Essie and Opi nail products, plus an entire "drugstore" section of the store. It's like having two stores in one. You can pick up all your favorite drug store lines like Neutrogena, L'Oreal, Cover Girl, and Rimmel, plus any drugstore brand hair care as well. While it doesn't really match Sephora for sheer variety, it's an ecellent substitute.
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