I had heard so many people talk about this liquid lipstick and decided to go for it with my Sephora VIB sale discount. I had swatched it before but the colours never really spoke to me but I decided to take a better look since it has such a cult following.

I went for the shade Ashton which is a really beautiful neutral brown with pink undertones. The colour is amazing, I really love it! The formula is quite drying so I recommend wearing a good moisturizing balm underneath, but the staying power is great. It does kind of wear off as you eat and drink but I think that's pretty standard. The price isn't outrageous but there are a lot of way more affordable options out there from the drugstore...I probably wouldn't have picked it up without the discount.

I'd love to try some of the other shades in the future.

Although paying so much for a lipstick isn't ideal, I absolutely recommend this brand of liquid lipsticks, it is my favourite by far. The formula is super lightweight, so you can barely tell you're wearing anything. The lipstick also lasts a really long time without the need to reapply. I've worn the red (Sarafine) for a night out on the town and after MANY drinks and a full meal, it didn't move at all, and I didn't need to reapply.

I decided to purchase one of these in the colour Kathryn as I heard many mixed reviews on it and I wanted to try it out for myself. Holy crap it is so pigmented and beautiful. Dries to matte and it is so hard to come off!!!
I will be buying more

I am obsessed with this lipstick - I own 30 shades - some discontinued now but I love every single one. The colours are beautiful and so pigmented, you only need one swipe to get full opacity. These dry down completely matte but they don't dry your lips out which is a huge plus!! I've gotten so many of my friends hooked on this lipstick!

I'd rate these lipsticks at the top of the liquid lipstick category. They go on very smooth and hydrating, but stay matte to the touch. They just feel very luxurious.
Only thing I would say is the darker colours tend to be a bit more drying and flake... but that can happen with a lot of brands!

It is a bit on the expensive side, but you will love the colour. I would say it has a medium consistency (not too runny when you pull the wand out, and not too stiff either). It will dry on your lips quickly. The only problem is- you have about one shot to get this right.

Love this liquid lipstick and all ABH products. Its not as drying as other liquid lipsticks and doesnt leave weird rings around your lips. This purple was a little too dark for me but I still love it

it is the perfect lipstick to use if you want your lips to look smooth and defined. It applies very easily and dries fast. It lasts all day and never makes your lips feel dry or dehydrated. Really love the product!

This liquid lipstick is legit. I love the colour selection and it has some serious staying power. Be careful when you apply, a little goes a LONG way. Also make sure you stay in the lines because if you mess up on application you will make a big mess. I like that this product does not make my lips overly dry and the colour lasts all day!

This liquid lipstick applies so smoothly and doesn't cling to dry spots like other liquid lipsticks do. The colour pay off is insane, one swipe covers everything! I swatched it over my boyfriend's tattoo to see the colour pay off and you couldn't even tell there was anything under it. Dries fast and lasts literally all day. This lasts longer than my Kat Von D liquid lipstick and has better colour pay off. Wide variety of colours to choose from, everyone needs this product in their life!