My husband and I have been using this toothpaste for many years and absolutely love it. It has a great flavour and I really love the feeling of my teeth after using it. The whitening is certainly an added bonus!

Really makes my teeth so clean and whitens. Love how it keeps my breath fresh. Feels like I used mouthwash. My whole family loves and uses it. So much better than crest.

This is a really good tooth paste it is my favorite brand. it makes alot of cleaning foam and your teeth feel so clean and your breath and the price is worth it. Plus it whitens your teeth.

I think this toothpaste has a great price and I really like the taste and how well it works.

I like this toothpaste, it leaves my teeth feeling clean like I just came from the dentist and it usually sells for under a dollar

I love this toothpaste and it is the only one I buy now. When you use this toothpaste to brush your teeth, your whole mouth feels so clean. It freshens your breath and stays that way for quite awhile.

The first time I tried this product, I fell in love with it! I loved how it made my mouth feel so clean and so fresh. I was over at a friend's when I tried it. As soon as I got home, I went out and purchased a tube for myself. At the time they did not have one with whitening, but I was so glad when they did come out with one. That was a big plus for me. The price is not bad. Especially, since Walmart regularly has them on sale. I may stray and use other toothpastes, but this is one I always come back to.

Clean , fresh feeling teeth! Not too strong a taste but just the right fresh feeling!

This is my on a go toothpaste, i have these in travel size. Works well and has a nice flavor/scent to it, that will leave clean mouth and fresh breath feeling for a long time.

Have been using this for a year now... mouth feels fresh ,teeth white and sparkling. Doesn't have an overpowering minty taste like so many brands do.