baking soda taste is nice

I've always used Crest or Colgate, in a variety of types, but decided to try Arm & Hammer, because it was on sale. I like the baking soda taste, it leaves my teeth with a clean and polished feel. The light mint flavour is nice. I will continue to buy this.

I have been using this for 1 month now. I have noticed a big difference when eating/drinking hot and cold items. I noticed a difference in about 2 weeks of using it. I love this and will not switch toothpaste now. I swear by this product. This has helped me overcome the sensitivity of my teeth.

This is a new enamel strengthening toothpaste by Arm & Hammer which is wonderful. It makes my mouth and teeth feel super clean and my sensitivity to hot and cold is not as bad as before I started using it. Like other sensitive brand toothpaste, I find I don't feel my teeth are as clean, as they are with this new toothpaste. I like baking soda as a base for toothpaste because I know it cleans. Thanks Arm & Hammer!

I have sensitivity every now & then...the moment I start to feel it, I brush and its gone right away! I've tried a lot of the more expensive brands but this kind works for me(the price is right!)

Love this product after my root canal my tooth became sensitive. This tooth paste is good value for your money because it actually works. My teeth are no longer sensitive to cold, sweet or sour foods and beverages.

I love this tooth paste! Keeps my breath fresh, kills all the bacteria & helps my sensitive gums. I have noticed my mouth feels healthier since switching to this toothpaste.

I looooooove this stuff. It is the only tooth paste I have used in the passed year and the only one I will ever purchase. I had extremely sensitive teeth that had some stains from coffee and smoking and wine and what not. This has made my teeth noticeably brighter and the sensitivity is gone. I especially love that it doesn't have that over powering super strong minty taste to it. It's very mild and doesn't leave my mouth burning. Fabulous stuff.

I have been whitening my teeth again recently and decided to try this one out due to the fact that it is significantly cheaper compared to sensodyne. Wow, immediate relief. I can now drink hot and cold beverages. Breath in cold air and no more sensitivity. I think I just found my new favourite sensitivity toothpaste. It doesn't take a week to work. It works immediately.

I grind my teeth at night... :-/ Needless to say my teeth hurt like a #&@! when I eat something hot, cold, drink tea, rinse my mouth after brushing or just plain breathe. I looooooove this toothpaste because it tastes great (though some might need some time getting used to), it does it's job and there's zero (!!!!) sensitivity. Great price too, a big tube lasts for-e-ver.

Priced very well, comes in different sizes. This toothpaste makes your teeth feel clean and fresh. Sensitive is non existent when using Arm & Hammer Toothpaste.