I think it tastes great and lasts long, but most of all i like the texture. That is very important to me as well as the taste. Of course it keeps my teeth looking clean too.

I received this toothpaste as a free sample sometime ago and I finally gave it a try recently. I have to say it's a pretty good toothpaste all around. My mouth definitely feels clean and fresh after every use. My only complaints are the texture is very gritty and the baking soda over powers the taste.

Used it for years and wouldn't change a thing :) but then again who would .. baking soda is an old classic for cleaning your teeth .. worked then and works now

this is one of my favourite toothpastes. i feel like my whole mouth is clean. i don't taste any after-taste. the price can't be beat and i always have to steal it back from my brother who puts it in his washroom lol

I recieve this one like a sample in a store i was doing my groceries. An i was really impress. Not only the extrem minty flavor that i love so much, but also really clean. You have the last sensation of fellings longer than other toothpastes. And for the price is ccompetitive in the market too. Love the all arm & hammer brand to clean my laundry, but now works to my teeth too. Love it!!

This toothpaste makes my teeth very clean. Love the taste of it. It also whitens teeth very gently but effectively.

I have already seen an improvement on the whitening of my teeth since using this for the past 3 weeks or so. It has a little bite to the flavor but you get used to it easily. Baking soda has always been known to whiten your teeth so this works pretty good.

Hands down my favourite toothpaste. I love all the A&H;toothpastes, though the soda taste takes a few days to get used to the very first time you use it. Now on the odd occasion that I have to use something else I'm always shocked at how gross/chemically the other brands seem.

Since switching to A&H;my dentist/hygienist have started commenting on how little there is for them to do

This is an old favorite. It gives you a really great clean. You definitely feel the baking soda working. You feel the difference on your teeth when done brushing. I wait until these go on sale and then stock up

Love this toothpaste. I have been using it for the past few months. I have definitely seen an improvement in my teeth sensitivity as well as in their color. I drink coffee and my teeth can get a bit yellow from that but after a good brushing with this toothpaste the stain is virtually gone!
No left over grittiness like some other toothpastes that have baking soda in them, flavor is okay.
My kids even like using mommy's toothpaste better than their own!