I just absolutely love Arm and Hammer toothpaste. Definitely recommended.

I like the flavor and the texture of this product. I also find it to be fairly effective/

recieved this from chickadvisor's product review programs

I think this was a good whitening toothpaste. I didn't notice much difference in 5 days but I use whitening toothpastes regularly. The only thing that is a bit of a turn off is the heavy baking soda taste. Overall I thought it performed quite well and aside from the taste I thought it was a good product

I do not like the taste of this. I would have preferred a little less baking soda flavour. However, I do think it was mildly effective in whitening teeth, so I would use it again for that purpose. More effective then other whitening toothpaste that I have used. No negative side effects.

the tooth became very white with tath stuff minus 2 to 3 times more than before in one week

I received a full sized tube of Arm & Hammer Truly Radiant toothpaste for free from ChickAdvisor. At first I wasn't too fond of the flavour or texture of the toothpaste, but I did get used to it after a few times. However, it would be a huge bonus if there was a bit of minty fresh flavour to it because I'm so used to that wonderful feeling of minty freshness after a good brushing! I'm not sure how to judge if this toothpaste has strengthened my teeth enamel, but I think it's been keeping my pearly whites white. I'll continue using this tube and see how effective it is with frequent usage. Arm & Hammer is a brand that I trust and believe that it will live up to their claims so I don't doubt that it doesn't work. The only other suggestion I would have is to have one of those flip top caps instead of the screw on cap. Flip top caps just make things so much easier. :)

I bought this toothpaste after reading the great reviews and although i have only been using it for a day, i already love it! My teeth feel really clean and i can't wait to see some whitening results :)

A good toothpaste that I would use again. The taste firs taste a little getting used to, but I do love how clean my teeth feel and how fresh my mouth is. Add the whitening and brightening and you can't go wrong. I would recommend trying it for sure.

I love this toothpaste. I love everything about it i love the taste the smell. I don't mean i eat it either lol I just mean that some toothpaste when you are brushing your teeth you taste that chalky taste and i don't find that with this one at all. I also found that it works well with keeping your teeth white. I recommend it to anyone who is looking for a toothpaste that works and leaves no after taste in you mouth

I was given this product to review as part of the Product Review Club.

The taste of the baking soda and texture tok a few times to get used to. I am also used to having my toothpaste get super frothy once brushing, which this did not.

My teeth felt very clean and felt great while brushing. I didn't feel as though my breath felt as fresh as it has with other toothpastes though which brought my rating down a little bit. I also have a bit of sensitivity and the toothpaste aggravated it a little bit.

Overall, this is an alright toothpaste and I will not judge completely for myself until I finish the tube.
If they made a version of this that left breath feeling more fresh I would consider switching brands!