I've been using this toothpaste for two weeks and and have noticed my smile is brighter. There was no difference at 5 days as advertised though, but I can see how this product would keep your smile brighter with continuous use. I am not a fan of the taste, but I really like that it doesn't make my teeth feel sensitive like other whitening products.

Love LOVE this Toothpaste!!!! My teeth, gums and mouth feel clean and refreshed after every use. The bonus about this product is that it helps with your sensitive teeth. Since I have had children my teeth have bothered me. I can honestly say ....I can eat all my favourites again. YEahh!! Give this a try you will not regret it. Thank you Chick-Advisor for letting me test this product.

I received this to test as part of the review club. I think it's working - I've been using it for 2 weeks and I can see a bit of a difference in terms of whiteness of my teeth. I'm interested to see if my teeth get even whiter as I use up the rest of the tube, and based on what I'm seeing so far, I will buy this after I run out of this tube. I actually like the taste of this toothpaste too - a bit different, but it tastes 'effective', if you know what I mean. All in all, I'd definitely consider making this my regular brand.

I received this product for free to review as a ChickAdvisor, and have been using the product daily for approximately 2 weeks.
this product definitely does the job, for those that have used arm and hammer products before the taste might not be a surprise, but for me it was unexpected. although i didn't really like it i stuck with the routine for 2 weeks now, and seeing my white teeth is definitely worth compromising taste. i did got used with it in the first week anyway.
Best whitening toothpaste i tried so far.

I received arm & hammer truly radiant toothpaste for free by chick advisor to test. I've used it for about 3 weeks now and notice a huge difference in my smile. It's pleasantly flavoured and is very gentle.

I tried this product after being lucky enough to recieve it free from ChickReview! It works! I like how it doesn't have the chemical taste of other whitening toothpastes.

I'm usually hesitant to use "baking soda" based toothpastes because of the taste - but this one is great! Not overwhelmingly "baking soda" and leaves teeth and mouth feeling SO clean! I'd definitely recommend it to others and the price is great.

AMAZING! I had to get used to the baking soda flavour but after two weeks of trying the Arm & Hammer Truly Radiant toothpaste I got used to the taste. The toothpaste gave my mouth a whole new refreshing clean. My family used it too and everyone stopped using the other brand and kept asking for this toothpaste. I donated all our other toothpastes and stocked up on the Arm & Hammer.

This toothpaste actually helped brighten and whiten my teeth. Thanks Arm & Hammer, I am a happy customer and glad Chickadvisor choose me to try this product. :)

This toothpaste actually tastes good and you can feel the clean after brushing! It seems to whiten teeth, after a couple weeks use I noticed. I will buy this toothpaste again, perhaps being my "go to" toothepaste!!

been using this toothpaste for 2 weeks now, i can tell a difference!! and teeth look whiter :)