I have always been a fan of Arm & Hammer, all of their products. Truly Radiant toothpaste is made with baking soda, peroxide & active calcium. Which helps with removing stains, which my husband needs since he smokes and it yellows his teeth., since switching to Truly Radiant I can tell a small difference in the color.
I myself have sensitive teeth so the calcium helps strengthen the enamel, which helps with sensitivity.

The thing I love most about this toothpaste? The taste! No, seriously, I love how the baking soda taste and texture clean not just my teeth but my whole mouth. Is it whitening my teeth? Honestly, I can't tell any difference yet but that won't stop me from buying and using this product. LOVE the way my mouth feels after brushing!

Very good product ! I totally recommend it ...

I tried the Arm & Hammer Truly Radiant Toothpaste with my new Arm & Hammer Truly Radiant Whitening Toothbrush & I absolutely love it!! My mouth feels so clean, fresh and I have absolutely noticed the difference in the look and feel of my mouth health as well as amazingly fresh breath that lasts. Thanks Arm & Hammer!!

I love this product ,it is so good! it has an amazing deep clean feeling,it leaves my mouth feeling fresh and clean! works way better then other brands,i have bought some already,thanks for the chance to try it :)

My two teenaged daughters don't smoke, thankfully, but they do drink a lot of things that stain their teeth, like coffee, dark pops, etc...& they are starting to realize that they can't really replace their teeth, but rather they do need to take better care of their teeth & their health so when my eldest spied Arm & Hammer's Truly Radiant Toothpaste in our local drugstore, she practically begged me to buy it for them so that they could 'fix' their teeth!!! Both of my daughters started to use this toothpaste the next day & used it faithfully everyday,sometimes twice a day, all summer & guess what?! They have much nicer teeth... their teeth are not sparkling white & like some commercials claim for their products, but they are a lot lighter, closer to white than yellow & perhaps. if they keep using Arm & Hammer's Truly Radiant Toothpaste, they may come closer to having white teeth! I do recommend this product, but don't expect miracles, patience is necessary which is hard sometimes with teens!

I absolutely love Arm & Hammer Truly Radiant toothpaste! It has that deep clean that only baking soda can give, with a refreshing taste. It leaves my mouth feeling (and smelling!) fresh, up until my next brushing!

I received this product to review through the review club. Previous to this I was using another brand of toothpaste and brushing my teeth with that and a bit of added baking soda right after drinking things that stain like coffee. My teeth do tend to stain easily so brushing with baking soda is important for me to be able to keep my teeth from being stained in between dentist visits. This is a great all in one product that does work well compared to my previous method and eliminates the need for me to add baking soda to my brush as I was with the previous toothpaste I was using.

I would recommed this product to everyone. I find that it actually does what it says it will do.

I am always interested in finding a new whitening toothpaste as I have rarely found one that actually makes teeth noticeably whiter. One suggestion I have had from my dental hygienist to keep my teeth white between visits is to apply a baking soda paste to my teeth, as it has natural whitening properties. I often use baking soda as a natural way to clean out tea stains in my mug, so I know it does work in breaking down stains. With that in mind, the Arm & Hammer Truly Radiant Toothpaste being formulated with baking soda (by a company well known for its baking soda, no less) had me intrigued...it was a whitening toothpaste that might actually work.

After using this for several weeks, I can say that yes, it did make my teeth just a bit brighter, my teeth feel clean, and it is actually great at leaving me with fresh breath after brushing my teeth with it. I like the taste of this toothpaste a lot better than the toothpaste I was previously using regularly. Obviously, it will not have as dramatic of an effect as having the dentist clean your teeth, or getting your teeth professional whitened, but I wouldn't expect any toothpaste to be able to do that anyways.

I think this is a good toothpaste to use in between visits to the dentist to keep those pearly whites in good shape, and would be comfortable recommending it to others in search of a whitening toothpaste. I myself will be picking up another tube of this once it runs out.

Disclosure: I received this product to test and review from ChickAdvisor for free, and the above are my observations after testing the product for 3 weeks.