Love Love Love this product. I straighten my hair on the ends every day after blow drying so I was noticing the frizz. This product goes on damp hair. The spray is kinda narrow so you have to spray and use your hands to spread it through hair and then brush out before blow drying. I've noticed softer hair, less fly aways and it smells delish. I totally do the quick head turn to get a whiff of my hair throughout the day :)