I suffer from eczema and this is the only non prescription lotion I have been able to use that I can see and feel the results almost immediately! The dry, itchy sensation is gone as soon as I apply the lotion and within a week, I can already see the eczema disappearing. This is a lotion that I will always turn to.

This is my go to lotion!

I have eczema but being a cheapie I kept buying whatever was on sale and suffered flare ups all the time and just stemmed them with steroid prescription creams. It wasn't until I moved out and my eczema flared up the worse I'd seen for a long time that a friend who has dry skin recommended aveeno. I picked up the life brand version and it immediately soothed my dry, itchy skin. After 2 weeks my eczema flare ups were gone and I was hooked. I now buy the brand name since I find it on sale quite often and stock up.
Since using it regularly for 3 years I haven't had a flare up at all. I'm tempted to branch out and try body butters or just plain shea or cocoa butter but why mess with what works!

I've used this cream for years and it works pretty well to moisturize dry skin. It's great that it's unscented and absorbs quickly. For my full review: http://jealousofmyskin.com/aveeno-daily-moisturizing-lotion/

I have been wanting to try Aveeno moisturizing lotion for some time, because it has an excellent reputation, and I was not disappointed. It is a rich lotion, absorbs well, and it leaves my skin feeling very soft and smooth, not sticky or greasy whatsoever. It is completely unscented, which I like (although I don't mind a lightly scented moisturizer either).
Although the price is normally somewhat higher than some other brands you can get at Shopper's DM, I bought it on sale - and I think it goes on sale fairly regularly. But even at regular price I wouldn't be disappointed, because you don't need to use much to get the full effect. This is a great, no-nonsense moisturizer, that I think will become my new staple.

My entire family uses this cream. I use it on my 5 yr old for dry skin. He loves it. Dries quickly.

I use this on myself and my children as we all have dry and sometimes itchy skin. It goes on nicely, is not greasy and absorbs well. It works well and is fairly inexpensive. It has no fragrance but a nice smell to it if that makes any sense. I highly recommend this :)

Avenno Daily Moisturizing lotion is by far the best lotion I have ever used. I just love how the lotion is so creamy and silky all in one. Then it will turn around and make your skin so so so soft. I feel like I have baby skin I just love this. Another plus is that it is Dermatologist recommended which is a good thing because you know that it is good for your skin. The price is just right it isn't to expensive but it isn't too cheap where you will wonder on the quality. I have also always been able to find great coupons for Avenno too which has always been really nice. It is even easy and safe enough too use on your kids and that is good. Another thing is it contains natural oatmeal blended with rich emollients. Within 24 hours you will be able to feel how soft your skin is and that is great that is works so fast. Also one thing it is great for rough feet and hands so when winter comes it is a great thing to own.

This is the only lotion that works on my winter dry skin.

Aveeno Daily Moisurizing lotion is amazing product for winter itch especially for sensitive skin.I have oily/combination skin which becomes dry in winter ,especially around my eyes.Eye lids become red ,itchy,swelled.I tried several products including cortisone creams but aveeno turned out best.
Its non greasy super absorable and best thing is price ,very cheap ,easily available.
You dont need to apply any other moisturizer over it before applying make up.so its 2 in 1 deal..relief from dryness and good as a make up base too.

I love this lotion! I moisturize every morning when I get out of the shower and find my self going through tons of lotion, constantly re-applying and still feeling dry. With Aveeno you notice the difference right away and still feel moisturized well into your day! I also love that its unscented so I can wear any perfume I want and it wont be competing with my lotion...