Clean, Naturally Whitening Freshness

Colgate Essentials Toothpaste with Charcoal has all the minty freshness known of Colgate but with natural teeth whitening charcoal for a clean and bright smile everytime.
I love keeping my smile as bright as possible but often find traditional whiteners far too harsh on my enamel so when Colgate came out with a toothpaste with charcoal, I was instantly hooked as it's a natural teeth whitener alternative without the harshness of added chemicals.