Difficult consistency

It's a strange and messy consistency. I have to constantly fight to squeeze it out of the tube and then I have to wipe it in order to be able to close the top.

Not For Me

I have to start off by saying that I am not a big fan of "whitening" toothpastes. I feel there are better ways to whiten your teeth. When I received a complimentary sample of Colgate Optic White Radiant Toothpaste, I was hesitant to try it but did so in order to provide an honest review. First of all the packaging is as as radiant as the product promises your teeth will be which is a nice touch. The scent is a strong minty scent that lives up to it's name "Icy Mint" and the flavor is even stronger, leaving you with a strong fresh breath feeling when you're done brushing which is a positive. A negative for me was the way that this toothpaste felt on my teeth. Personally, it just felt tingly and strange but I guess that may just be the product doing it's job and whitening my teeth. I honestly didn't continue use after the one time I sampled it. So I can't comment on if it whitens your teeth or not. As for the price, it seems too high for me considering I think there are better Colgate products on the market that I prefer over Colgate Optic White Radiant. With all this said, I think this product just isn't for me but I am grateful to have had the opportunity to try before I buy.