This is the best tasting toothpaste out there. It doesn't have the baking soda taste and it is not too strong either. It has the Canadian Dental Association stamp of approval. A friend of mine is a dental hygienist and she informed me to only use toothpastes that have that logo. It is a whitening toothpaste but I don't find that it makes much of a difference. My teeth are not turning more yellow though... so I am a satisfied customer.

This is my go to tooth paste. I try other tooth pastes and always come back to this one. Your mouth feels so great

I really like this toothpaste. It is priced really well and works really well and leaves my mouth feeling really clean. Very happy with using this product.

This product i am using since 25 years.
Really nice one.